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PFF's compelling football data and analytical content attracts a loyal, upscale and engaging audience. This presents advertisers with an exceptional opportunity to connect to unique audiences that may not otherwise be reachable.

57% are college graduates, 86% own a home, 32% have earned postgraduate degrees

Our Audience

Affluent, Established & High Achievers

63%

net worth between $100K - $1M

86%

own a home

73%

are married

57%

are college graduates

32%

have earned postgraduate dregrees

95%

Male

60%

are aged between 25-44

94%

USA Traffic

Our Networks

Includes two top 10 Football Podcasts in the US: The PFF NFL Show and the NFL Stock Exchange. As well as our ever growing social network.

Podcasts

CPM Net Rate
NFL podcast with Steve Palazzolo & Sam Monson

Steve Palazzolo & Sam Monson

Lead NFL Podcast

(5x week, 285k listens per week)

$25 $1,425
NFL Stock Exchange podcast with Trevor Sikkema & Connor Rogers

Trevor Sikkema & Connor Rogers

Fastest Growning Podcast

(2x week, 31k listens per week)

$25 $625
No risk it no biscuit podcast with Bruce Arians & Melanie Collins

Bruce Arians & Melanie Collins

Fastest Growning Podcast

(5x week, 20k listens per week)

$25 $125
NFL Fantasy Football podcast with Nathan Jahnke & Jon Marci

Nathan Jahnke & Jon Macri

NFL Fantasy Podcast

(5x week, 20k listens per week)

$25 $375
Forecast PFF Podcast

George Chahrouri

NFL Betting

(2x week, 34k listens per week)

$25 $375

Socials

Draft Show Sponsorship

PFF delivers premium, top of market analysis during the NFL Draft. Cris Collinsworth & PFF Analyst’s up-to-the-minute authentic reactions of picks and trades. Player & Team analysis backed by data using data only available to NFL teams to explain why this was a good or bad pick. Covering how do PFF grades, analytics and rankings affect this player’s NFL projection? Trade analysis & grading with engaging PFF data visualizations

Screenshot of PFF draft show coverage with PFF talent and player highlights

Draft Show by the numbers

Three 4-hour live shows

  • Previously shown live on PFF.com, YouTube, Yahoo!, SiriusXM
  • “Sponsored by” anchored in graphics shell
  • Mentions continuously by Cris Collinsworth & talent
  • 15 hours of content
  • Selected amount of 2-min ad spots ran throughout the show
  • Impressions:
    • Night 1: 1.1M
    • Night 2: 947K
    • Night 3: 1.1M
    • Recap: 812K

Three 4-hour live shows

  • “Draft Reaction” Social Media Clips
  • “Sponsored by” branding throughout social media posts
  • Select clips/images from live show pushed to social platforms
  • 30 posts on PFF Twitter
  • 10 posts on PFF Instagram
  • Additional earned value via heavy retweeting by national & regional media outlets

Partner on our Mock Draft Simulator

  • Fans can be the GM for their favorite NFL team: PFF.com/Mock
  • PFF’s one-of-a-kind 1-7 round mock draft tool featuring the NFL Draft’s top 300 players
  • Decide your team’s best selection by using PFF grades, rankings, team needs, highlights
  • Gather draft capital, move up to the #1 overall selection or trade down to rebuild, by trading current & future year picks
  • The ONLY customizable, informative and social-media friendly mock draft tool on the market.
  • 14M + Mock Drafts completed during 2023 NFL Draft season
  • Results image used on PFF Social accounts 3x day, 21x week (17M impressions last season)
PFF Draft simulator with highlights for partner advertising space