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PFF's compelling football data and analytical content attracts a loyal, upscale and engaging audience. This presents advertisers with an exceptional opportunity to connect to unique audiences that may not otherwise be reachable.

57% are college graduates, 86% own a home, 32% have earned postgraduate degrees

Our Audience

Affluent, Established & High Achievers

63%

net worth between $100K - $1M

86%

own a home

73%

are married

57%

are college graduates

32%

have earned postgraduate dregrees

95%

Male

60%

are aged between 25-44

94%

USA Traffic

Our Networks

Includes two top 10 Football Podcasts in the US: The PFF NFL Show and the NFL Stock Exchange. As well as our ever growing social network. For more information, including advertising rates, please contact us below.

Podcasts
PFF NFL Show

PFF NFL Show

Trevor Sikkema, Dalton Wasserman, and guests
NFL Stock Exchange

NFL Stock Exchange

Trevor Sikkema and Connor Rogers
PFF College Football Show

PFF College Football Show

Max Chadwick and Dalton Wasserman
PFF Fantasy Football Show

PFF Fantasy Football Show

Nathan Jahnke, Jon Macri, Nic Bodiford
PFF Betting Show

PFF Betting Show

Judah Fortgang and Ben Linsey

Socials

Draft Show Sponsorship

PFF delivers premium, top of market analysis during the NFL Draft. Cris Collinsworth & PFF Analyst’s up-to-the-minute authentic reactions of picks and trades. Player & Team analysis backed by data using data only available to NFL teams to explain why this was a good or bad pick. Covering how do PFF grades, analytics and rankings affect this player’s NFL projection? Trade analysis & grading with engaging PFF data visualizations

Screenshot of PFF draft show coverage with PFF talent and player highlights

Draft Show by the numbers

Three 4-hour live shows

  • Previously shown live on PFF.com, YouTube, Yahoo!, SiriusXM
  • “Sponsored by” anchored in graphics shell
  • Mentions continuously by Cris Collinsworth & talent
  • 15 hours of content
  • Selected amount of 2-min ad spots ran throughout the show
  • Impressions:
    • Night 1: 1.1M
    • Night 2: 947K
    • Night 3: 1.1M
    • Recap: 812K

Three 4-hour live shows

  • “Draft Reaction” Social Media Clips
  • “Sponsored by” branding throughout social media posts
  • Select clips/images from live show pushed to social platforms
  • 30 posts on PFF Twitter
  • 10 posts on PFF Instagram
  • Additional earned value via heavy retweeting by national & regional media outlets

Partner on our Mock Draft Simulator

  • Fans can be the GM for their favorite NFL team: PFF.com/Mock
  • PFF’s one-of-a-kind 1-7 round mock draft tool featuring the NFL Draft’s top 300 players
  • Decide your team’s best selection by using PFF grades, rankings, team needs, highlights
  • Gather draft capital, move up to the #1 overall selection or trade down to rebuild, by trading current & future year picks
  • The ONLY customizable, informative and social-media friendly mock draft tool on the market.
  • 14M + Mock Drafts completed during 2023 NFL Draft season
  • Results image used on PFF Social accounts 3x day, 21x week (17M impressions last season)
PFF Draft simulator with highlights for partner advertising space