Advertise with pff
PFF's compelling football data and analytical content attracts a loyal, upscale and engaging audience. This presents advertisers with an exceptional opportunity to connect to unique audiences that may not otherwise be reachable.
Our Audience
Affluent, Established & High Achievers
63%
net worth between $100K - $1M
86%
own a home
73%
are married
57%
are college graduates
32%
have earned postgraduate dregrees
95%
Male
60%
are aged between 25-44
94%
USA Traffic
Our Networks
Includes two top 10 Football Podcasts in the US: The PFF NFL Show and the NFL Stock Exchange. As well as our ever growing social network.
Podcasts
| CPM | Net Rate | ||
|---|---|---|---|
 |
Steve Palazzolo & Sam MonsonLead NFL Podcast (5x week, 285k listens per week) |
$25 | $1,425 |
 |
Trevor Sikkema & Connor RogersFastest Growning Podcast (2x week, 31k listens per week) |
$25 | $625 |
 |
Nathan Jahnke & Jon MacriNFL Fantasy Podcast (5x week, 20k listens per week) |
$25 | $375 |
 |
George ChahrouriNFL Betting (2x week, 34k listens per week) |
$25 | $375 |
Socials
Draft Show Sponsorship
PFF delivers premium, top of market analysis during the NFL Draft. Cris Collinsworth & PFF Analyst’s up-to-the-minute authentic reactions of picks and trades. Player & Team analysis backed by data using data only available to NFL teams to explain why this was a good or bad pick. Covering how do PFF grades, analytics and rankings affect this player’s NFL projection? Trade analysis & grading with engaging PFF data visualizations
Draft Show by the numbers
Three 4-hour live shows
- Previously shown live on PFF.com, YouTube, Yahoo!, SiriusXM
- “Sponsored by” anchored in graphics shell
- Mentions continuously by Cris Collinsworth & talent
- 15 hours of content
- Selected amount of 2-min ad spots ran throughout the show
- Impressions:
- Night 1: 1.1M
- Night 2: 947K
- Night 3: 1.1M
- Recap: 812K
Three 4-hour live shows
- “Draft Reaction” Social Media Clips
- “Sponsored by” branding throughout social media posts
- Select clips/images from live show pushed to social platforms
- 30 posts on PFF Twitter
- 10 posts on PFF Instagram
- Additional earned value via heavy retweeting by national & regional media outlets
Partner on our Mock Draft Simulator
- Fans can be the GM for their favorite NFL team: PFF.com/Mock
- PFF’s one-of-a-kind 1-7 round mock draft tool featuring the NFL Draft’s top 300 players
- Decide your team’s best selection by using PFF grades, rankings, team needs, highlights
- Gather draft capital, move up to the #1 overall selection or trade down to rebuild, by trading current & future year picks
- The ONLY customizable, informative and social-media friendly mock draft tool on the market.
- 14M + Mock Drafts completed during 2023 NFL Draft season
- Results image used on PFF Social accounts 3x day, 21x week (17M impressions last season)
