19 December 2024
Pro Football Focus Unveils Bold Vision and Strategic Direction for 2025 and Beyond
PFF announces new direction to power winning decisions across the football ecosystem, reaffirming its position as the industry’s analytics leader
Cincinnati, Ohio, December 19, 2024 – Today, Pro Football Focus (PFF), the leader in sports data and analytics, unveiled a new vision and mission that reflect the company’s strategic direction as it enters the next evolution of the business.
“At PFF, we’re about driving action. This vision and mission is more than a fresh set of guiding principles, it’s our blueprint for winning,” said PFF COO, Austin Collinsworth. “Our leadership team is laser-focused on accelerating the impact of our data and product capabilities, ensuring we stay ahead of the market and continue to set the standard in sports intelligence.”
Vision: Power Every Winning Decision
This vision is PFF’s north star and guides action at every layer of the business - from gametime strategies to fantasy leagues, PFF is the engine that powers winning decisions on and off the field.
Mission: Lead the Football Industry in AI-Driven Analytics by 2030
With a clear direction and strategic roadmap to support this ambitious mission, PFF is implementing the latest in AI and computer vision across the product portfolio. Merging advanced technology with the industry’s most comprehensive football database, PFF will yet again revolutionize the world of sports analytics.
The Future of PFF
PFF is transforming sports strategy and decision making across business and consumer audiences in ways no one else can. As the company enters this new phase, PFF remains grounded in the fundamentals that have driven nearly two decades of success: passion, precision, and an unyielding commitment to providing real value for teams, coaches, media, agents, fans, and beyond.
About PFF
Since 2006, PFF has built the world’s most comprehensive sports data and analytics database, relied on by top industry professionals and fans alike to power winning decisions. PFF analyzes every player and every play of every game to calculate player grades, in-depth performance stats, and rankings for the NFL, fantasy football, and NFL Draft. PFF data and tools are used by all 32 NFL teams, all 134 FBS teams, 70 FCS teams, professional leagues like CFL, USFL and XFL, media networks, player agencies, video game companies, and more. PFF is transforming sports strategy and decision making across fantasy, betting, in the front office and on the field. For more information, visit PFF.com.
Media Contact:
Sophie Marcus
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