2 July 2025

PFF Partners with UpNext to Bring Seamless, Data-Driven Insights

Cincinnati, OH - July 2, 2025 - PFF, the industry leader in football data and analytics, announced a new partnership with UpNext, the cutting-edge scouting and development platform built for the next generation of football talent. This integration empowers UpNext users with seamless access to PFF’s Ultimate Player Pages, providing deeper, pro-grade insights to fuel athlete evaluation, development, and recruiting decisions.

Through this collaboration, UpNext users will be able to link directly to PFF’s Ultimate database - the most comprehensive player performance resource in football - unlocking real-time access to PFF’s exclusive grades, stats, and film-based analytics for NFL and college athletes.

“This partnership with UpNext extends PFF’s data-driven mission to power winning decisions on and off the field,” said Tyler Phillips, Business Development Lead at PFF. “By seamlessly integrating our Ultimate platform with UpNext, we’re making elite-level insight more accessible for football teams.”

Why It Matters:

• PFF Ultimate is trusted by all 32 NFL teams and 230+ D1 programs as the gold standard for player performance data.

• With more than 20,000 hours of film analyzed annually, PFF delivers unmatched grading, advanced metrics, and contextual scouting tools.

• UpNext supports a fast-growing ecosystem of high school, collegiate, and pro prospects by streamlining talent discovery and connecting athletes directly to recruiters, agents, and front offices.

This integration ensures UpNext users can instantly reference PFF’s Ultimate Player Pages from their athlete profiles bridging the gap between on-field performance and high-level analytics.

“UpNext is building the connective tissue of modern recruiting — linking verified athletes, coaches, and agents on one trusted platform,” said Claude Bragg, Co-Founder & CEO at UpNext. “By embedding PFF’s gold-standard analytics, we’re giving every user — from Power 4 GMs, to rising athletes and top agencies — the ability to verify performance, evaluate talent faster, and act decisively in a landscape that demands speed and confidence.”

The partnership signals a broader move toward democratizing elite football analytics, delivering trusted insights to rising talent and the decision-makers who shape their journey.

About PFF

Since 2006, PFF has built the world’s most comprehensive sports data and analytics database, relied on by top industry professionals and fans alike to power winning decisions. PFF analyzes every player and every play of every game to calculate player grades, in-depth performance stats, and rankings for the NFL, fantasy football, and NFL Draft. All 32 NFL teams use PFF data and tools, as do all 136 FBS teams, 100+ FCS teams, professional leagues like CFL and UFL, media networks, player agencies, video game companies, and more. PFF is transforming sports strategy and decision-making across fantasy football and betting, in the front office and on the field. For more information, visit PFF.com.

About UpNext

UpNext is the trusted recruiting and representation platform relied upon by leading NCAA programs across all divisions, elite athletes, and top-ranked agencies built for today’s college football landscape. Serving hundreds of programs and thousands of athletes, UpNext connects verified athletes, coaches, and agents, enabling informed evaluations and confident decision-making.

With advanced tools, streamlined scouting workflows, and strategic partnerships such as the integration with Pro Football Focus (PFF), UpNext simplifies and accelerates the talent discovery process. Designed for efficiency and trust, UpNext powers effective roster management, reliable agent connections, and successful athlete representation. 

For more information, visit UpNext.team.

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